Trip Hawkins

What does it take to build a company that changes an entire industry?

Note:

In this episode of Liftoff with Keith, legendary entrepreneur Trip Hawkins, Founder of Electronic Arts (EA) and creator of one of the world's most influential gaming companies, shares the principles behind building category-defining businesses.

From launching EA and helping create the Madden franchise to investing in the next generation of AI startups, Trip explains why lasting companies don't simply build better products they change customer behavior.

In this conversation, you'll learn:

• How Electronic Arts transformed the gaming industry
• The strategy behind creating billion-dollar companies
• Why changing customer behavior creates lasting value
• What investors really look for in founders
• AI opportunities every business leader should understand
• Why enterprise AI readiness matters more than AI hype
• Lessons from decades of innovation and venture investing

Whether you're an entrepreneur, founder, investor, executive, or technology leader, this episode is packed with timeless insights on innovation, leadership and building businesses that last.

If you enjoyed this conversation, like the video, subscribe, and share it with someone building the future.