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Regis McKenna

Tech marketing pioneer; author of The Regis Touch.

On the show · · 57 minutes

A conversation with Regis McKenna

0:0057:06

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Regis is a legend in the world of tech marketing and had a unique role of building a hugely successful business and wrote the book on high tech marketing. (The Regis Touch and Marketing is Everything were just two of the groundbreak tech marketing books he authored).

Regis was coach and consultant at the PR/Marketing firm that bore his name and was coach and mentor to visionaries like Andy Grove and Steve Jobs, who he advised as they all took aim at expanding the use of chips, mips and computers. He is a legend and I’m a huge fan. Listen to this episode of The Look Back and you will understand why! And feel free to share this episode with your tech marketing friends.

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